Dr. Shaghayegh Kazemian — 2-Year Content Partnership
Keeping a Premium Content Engine Fresh and Converting for Two-Plus Years
Anyone can post for a month. The hard part is staying fresh, on-brand and lead-generating for years. Dr. Shaghayegh needed a content partner who could build trust in cosmetic dentistry — where patients are nervous and price-sensitive — and keep qualified inquiries coming consistently across a long engagement.
Years, Not a Month
Anyone can post for a month. Staying fresh, on-brand and lead-generating across two-plus years without creative fatigue is the real challenge.
Trust in a Nervous Category
Cosmetic dentistry patients are nervous and price-sensitive. Content had to build genuine trust before it could ever ask for a booking.
Consistent Qualified Inquiries
A long engagement only works if it keeps producing — qualified inquiries had to arrive steadily, month after month.
A Consistent Content System That Evolved Without Going Stale
Over two-plus years we ran a consistent content system: monthly calendars, educational and before/after smile content, scripted reels with hooks, and a clean premium grid. As the platform and trends shifted, we evolved the formats so engagement never went stale — and routed interest from comments and stories straight into the DMs and booking.
24+ Months of Calendars
Two-plus years of always-on monthly content calendars mapped to booking goals.
Scripted Reels With Hooks
Educational reels built around three-second hooks and evolving formats.
Before/After Smile Showcases
Smile-design before/after content as the core proof and trust layer.
Conversion-Focused Captions
Captions written to build trust and move a nervous audience toward booking.
Story & Highlight Architecture
A structured story and highlight system that keeps the profile selling 24/7.
DM-to-Booking Funnel
Interest from comments and stories routed straight into DMs and booking.
Outcomes that compound.
Example figures — replace with verified numbers.
