Dr. Soheila Eskandari — Website, SEO & Instagram
Launching a Doctor-Led Aesthetic Brand Into the World’s Most Competitive Injectables Market
Dr. Soheila is a skilled, DHA & MOH-licensed aesthetic doctor entering one of the most saturated markets on earth — Dubai injectables. The problem was never her work; it was that she had no cohesive digital presence to prove it. She needed a premium brand that signalled natural, doctor-led results, a website that could carry dozens of treatments without overwhelming patients, and a social-to-booking funnel that turned scrolls into consultations — not just likes.
No Cohesive Digital Presence
A genuinely skilled clinician with nothing online to prove it — no brand, no positioning, no proof layer to convert a competitive Dubai audience into trust.
Treatment Depth Without Overwhelm
Dozens of injectable and non-surgical treatments had to live on one site without burying patients — organised so someone searching “double chin” or “hooded eyes” lands exactly where they should.
Scrolls Into Consultations
Social had to do more than collect likes — it needed a measurable funnel that moved attention from feed to qualified, booked consultation.
We Built the Entire Ecosystem From Zero — Brand, Website, Social & Paid
We defined the positioning — “Naturally You, Beautifully Refined” — and a clinical-luxury identity to match. We designed and produced a full website with a deep, patient-friendly treatment architecture, organised both by treatment and by concern, so high-intent searches land exactly where they should. On social, we scripted educational reels with three-second hooks, wrote bilingual English/Arabic captions in an authoritative but warm voice, and built a before/after and verified-testimonial layer for proof. We then launched and managed a Meta campaign pointed at qualified consultation bookings, with a comment-to-DM and WhatsApp funnel closing the loop from scroll to booked appointment.
Brand Positioning & Identity
Positioning, voice and a clinical-luxury visual identity built around “Naturally You, Beautifully Refined”.
Full Multi-Page Website
Treatments, By Concern, Consultations, About, Contact and online booking — a complete patient journey.
Dual Treatment Architecture
Organised by both treatment and concern so high-intent searches land exactly where they should.
15+ Scripted Educational Reels
Three-second hooks and a monthly content calendar engineered for retention, not vanity.
Bilingual EN / AR Voice
Authoritative but warm captions in English and Arabic, written for Dubai’s bilingual audience.
Meta Campaign + DM Funnel
Paid creative and management pointed at qualified bookings, with a comment-to-DM and WhatsApp funnel.
Outcomes that compound.
Example figures — replace with verified campaign numbers.
