Sooch — Luxury Handcrafted Home Decor & 3D Art Panels
Launching a Luxury Handcrafted Decor Brand on Instagram
Sooch is a Dubai-based luxury home-decor brand specialising in handcrafted 3D art panels created with premium fabrics. As an emerging, Instagram-first brand selling directly through DMs, Sooch needed a polished visual presence to establish its premium positioning, showcase its craftsmanship and materials, and build an audience and order pipeline from the ground up. The objective was to translate the tactile, artisanal quality of the product into a striking, aspirational feed that could attract collectors, interior enthusiasts and collaborators.
Building a Brand from Zero
Establishing a premium identity and audience for a new, Instagram-first decor brand with no existing digital footprint.
Conveying Craftsmanship Digitally
Communicating the tactile, handcrafted quality of fabric-based 3D art panels through a screen.
Driving DM-Based Orders
Turning an aspirational feed into a functional storefront that generates direct enquiries and collaborations.
A Premium Visual Identity for an Emerging Decor Brand
We helped Sooch establish a refined, gallery-style Instagram presence built to position the brand at the luxury end of the home-decor market. Our team crafted a cohesive visual language that highlights texture, materials and finish — turning each 3D art panel into a hero piece within an aspirational, interior-led feed. We organised the profile around clear story highlights for Products, Materials, Showroom, Artwork Sizes and an FAQ, removing friction for prospective buyers and making the DM-based ordering journey effortless. Bilingual English and Arabic brand messaging was used to speak naturally to Dubai’s market, laying the foundation for audience growth, collaborations and a recognisable luxury identity.
Luxury Brand Identity
A refined, aspirational visual language that positions Sooch at the premium end of the decor market.
Texture-Led Product Content
Gallery-style imagery that conveys the tactile, handcrafted quality of each 3D art panel.
Conversion-Ready Highlights
Story highlights for Products, Materials, Showroom, Sizes and FAQ that streamline DM orders.
Bilingual Brand Messaging
English and Arabic copy crafted for Dubai’s local and international audience.
Foundational Audience Growth
An early-stage content engine built to grow followers, orders and collaborations.
Outcomes that compound.
@sooch.uae · ongoing Instagram management for an emerging luxury decor brand · Dubai UAE.
frex.digital gave our brand a luxurious, professional identity from day one. Their content beautifully captures the craftsmanship of our pieces, and their strategy has helped us start building an audience and attracting orders directly through Instagram.
