AI SEO & GEO Agency in Dubai
Your customers now ask ChatGPT, Gemini and Google’s AI Overviews before they search. We make sure your brand is understood, trusted and recommended in those answers, and that it still ranks on Google.
What an AI SEO agency actually does.
AI visibility audit
We test the questions your buyers ask across ChatGPT, Gemini, Perplexity and Google AI Overviews, and map where you appear, where competitors appear, and why.
Entity and content engineering
Consistent business facts, structured data, answer-first pages and credible mentions across the web: the signals AI systems rely on to describe and recommend a business.
Measured, not guessed
We track AI referrals in Google Analytics, log brand mentions in AI answers every month, and connect both to real enquiries.
What is GEO (generative engine optimisation)?
GEO is the practice of making your business visible, accurately described and cited inside AI-generated answers. Traditional SEO earns a link in a list of results; GEO earns a mention in the answer itself. The two overlap heavily: AI systems still read the web, so a fast, well-structured, authoritative website remains the foundation. You may also see the terms AEO (answer engine optimisation) and AIO; they describe the same shift.
AI SEO vs traditional SEO
What stays the same: technical health, useful content, local visibility and reputation. What changes: AI answers reward pages that answer a question directly and completely, facts that are consistent everywhere your business is mentioned, and clear signals of who you are (an organisation, its people, its services and locations). We build both layers together, so the work that helps you in AI answers also helps you rank.
How we do GEO for Dubai brands
- Baseline: a prompt set of the questions your customers ask, tested across the main AI assistants.
- Fix the facts: one consistent version of your services, locations, team and contact details across your site, Google Business Profile and directories.
- Answer-first content: service pages and FAQs that answer real questions in the first lines, with structured data.
- Authority: credible mentions in publications, directories and partner sites that AI systems trust.
- Monthly tracking: AI referrals, brand mentions and enquiries, reported together.
We use it on ourselves
In frex.digital’s own analytics for the past quarter, AI assistants such as ChatGPT sent more visits to our website than traditional Google organic search did. That is the shift we help clients prepare for. Read our guide on how to get your brand cited by AI search.
GEO for clinics and regulated industries
Healthcare and other regulated sectors need extra care: AI answers can repeat outdated or incorrect claims. We pair GEO with accurate, compliant content. See healthcare SEO and GEO.
Selected work.
Frequently asked.
What is an AI SEO agency?
An agency that optimises how your business appears in AI-generated answers (ChatGPT, Gemini, Perplexity, Google AI Overviews) as well as in traditional search results.
Can you guarantee that ChatGPT will recommend my business?
No one can guarantee what an AI system says. We improve the signals these systems rely on (consistent facts, answer-first content, structured data and authority) and measure the change in mentions and referrals over time.
How long does GEO take to show results?
Fixing facts and structured data can change how AI assistants describe you within weeks; earning regular recommendations in competitive categories usually takes several months.
Do I still need traditional SEO?
Yes. AI systems still read and trust the open web, so technical SEO, strong content and local visibility remain the foundation of GEO.
How do you measure AI visibility?
We test a fixed set of buyer prompts every month across the main AI assistants, record mentions and citations, and track AI referral traffic and enquiries in Google Analytics.
Do you offer GEO outside Dubai?
Yes. We work with brands across the UAE, including Abu Dhabi, and with businesses in Ottawa and Canada through our Ottawa team.
Let’s build something people remember.
Book a free consultation and we will review where you are today and what will move the needle first.