Search is splitting in two. Half your audience still types a query into Google — the other half asks ChatGPT, Gemini or Perplexity and reads a single synthesised answer. If your brand isn’t structured to be cited in that answer, you’re invisible to a fast-growing slice of high-intent buyers.
SEO, AIO and GEO — what’s the difference?
SEO earns rankings on a results page. AIO (Answer Engine Optimization) earns a spot in AI Overviews and featured answers. GEO (Generative Engine Optimization) earns a citation inside a generative model’s response. They share a foundation but reward different signals.
How to get cited by AI
- Answer the question first. Lead with a clear, self-contained answer a model can lift verbatim.
- Chunk your content. Short, well-labelled sections are easier for crawlers to ingest than walls of text.
- Build entity authority. Consistent NAP, structured data and topical depth tell models who you are and what you’re expert in.
- Earn third-party mentions. LLMs weigh corroboration — being referenced across trusted sources matters more than ever.
In Dubai’s competitive landscape, the brands that win the next two years will be the ones that are both ranked and recommended. That’s the work we do every day.